The What
Building a brand is more than choosing a name, logo, fonts, and colors. Your brand strategy is the framework for how your business is perceived by people who experience it. Your marketing strategy is not effective without a cohesive and unique brand identity.
Your brand's personality is just as important as your product or service. If not, more. Your brand identity is your first impression, and your overall message should inspire specific feelings in your audience. Remember: consistent messaging and connection drives revenue and builds loyalty with your customers. Not just a cool logo.
Your brand's personality is just as important as your product or service. If not, more. Your brand identity is your first impression, and your overall message should inspire specific feelings in your audience. Remember: consistent messaging and connection drives revenue and builds loyalty with your customers. Not just a cool logo.
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BRAND
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BRAND
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THE WHY
If potential consumers can't relate to your brand in today's competitive landscape, this will create a disconnect between your offer and your ideal consumer. Without this, even if you're offering something incredibly good, people will hesitate before buying from you.
With this, even if it's not perfect yet - when they see how confident you are in yourself and your business; people will have more confidence in becoming and staying a customer.
With this, even if it's not perfect yet - when they see how confident you are in yourself and your business; people will have more confidence in becoming and staying a customer.
NUMBERS DON'T LIE, Chief.
It takes about 0.05 seconds for people to form an opinion about your website.
BRANDING ESTABLISHES TRUST46% of surveyed customers say they would pay more for brands they trust.
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Customers want realness88% of consumers believe authenticity in a brand is what is most important when deciding if they will like and support.
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customers want consistencyThe consistent presentation of a brand has been shown to increase revenue by 33%.
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the secret sauce
Once you have a solid brand identity, the next step is to determine your ideal customer. This may burst your bubble, but when someone asks you who your target audience is and your answer is everyone, your business is missing the mark. Everyone is not your customer.
The idea of having a target audience is to serve a specific group of people who are more likely to buy your product or service. This doesn't mean that you can't have a little bit of overlap in your customer base, but it does mean that you need to make sure that the majority of your customers fall within the parameters of your target audience.
It can be challenging to pinpoint exactly who your ideal customer or clientele is because there are so many different types of consumers with varying needs and desires. By identifying your customers and developing a marketing strategy that reflects that knowledge, you can provide them with what they need to know to convert them into paying customers.
The idea of having a target audience is to serve a specific group of people who are more likely to buy your product or service. This doesn't mean that you can't have a little bit of overlap in your customer base, but it does mean that you need to make sure that the majority of your customers fall within the parameters of your target audience.
It can be challenging to pinpoint exactly who your ideal customer or clientele is because there are so many different types of consumers with varying needs and desires. By identifying your customers and developing a marketing strategy that reflects that knowledge, you can provide them with what they need to know to convert them into paying customers.
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how we can help
We know what it takes to maximize the benefits of social media to help your business reach its full potential. With plenty of experience under our belt and creativity at every turn, there isn't anything we can't handle when it comes to building an authentic voice for your brand with quality content that will grow your business over time. Whether you're just starting, new or uncomfortable with using technology to market, or want someone who will continue building a solid foundation for years, we're here to help.
BRAND IDENTITY DEVELOPMENTWE HELP YOU FIND YOUR VOICE
Our plans include brand strategy guidance to help you solidify your brand's mission, vision, purpose and values. We can guide you through the process of clarifying your company's identity to help you move forward with confidence in your business.
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customer avatar RESEARCHWE HELP YOU FIND YOUR AUDIENCE
We help you define your target audience and uncover the attitudes, interests, personality, pain points of your audience to create a coherent content strategy that aligns with your goals. We can also assist in other aspects of branding including visual identity design and messaging development.
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BRANding STYLE GUIDELINESWE KEEP YOUR BRANDING CONSISTENT
We will create a strong visual identity for your brand. Our plans include a social media style guide that will be your reference for your color palette, typography, photography guidelines, and mood board to your keep your branding consistent.
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